We rely on user research to discover new, creative ways to address people’s needs and exceed their expectations.

Design research.

Observing and understanding people and how they interact with products and services provides a solid foundation for any project.


  • Methods
  • Ethnographic research
  • Contextual enquiry
  • Service safari
  • Trend analysis
  • Outputs
  • Personas
  • Competitor review
  • Customer journey maps
  • Service process flow

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